How to Effectively Communicate Data and Metrics
When presenting to clients, you want your ideas not only heard, but believed and embraced. The single best way to impress clients is by using data and metrics to reinforce your key insights and recommendations. Data and metrics add legitimacy to your message and prove that you have done the research necessary to justify what […]
Cutting Through the Clutter to Reach Your Audience
If you’re feeling overwhelmed by information coming at you, you’re not alone. Forbes digital marketing experts estimate that people now see somewhere between 4,000 and 10,000 ads each day.1 The sheer volume of information can quickly lead to information overload, causing people to delay making decisions or make poor decisions out of a need to […]
Using Information Design to Improve Executive Presentations
“Information overload is rarely the function of volume of information, but rather, quality of information.” – Edward Tufte We’ve all sat through a presentation that has left us with a feeling of “information overload”. We’ve seen PowerPoints covered in multitudes of charts and tables, and slides with too much text. In instances like this, it […]
Cognitive Diversity Allows for a Truly Unique Blend of Approaches
Marketing is a dynamic field that is constantly changing with new technologies, ideas, and industry trends. Every agency is trying to come out on top and prove that they have what it takes to make their clients shine. More and more, agencies are striving to be a comprehensive source for their customers, offering both creative […]
5 Keys to Integrating Content Across Social Media Channels
In today’s digital climate, social media marketing is on a steady trend upward – and not just for B2C firms. Global Business Agency Omobono conducted a survey of 115 B2B marketing specialists and found that 79% listed social media as their most effective marketing channel. 38% of respondents even said they would allocate excess budget […]
6 Steps for Creative Agencies to Facilitate Teamwork While Working From Home
Creative agencies have been quick to adapt to the coronavirus pandemic by transitioning employees to remote work. However, due to the collaborative and deadline-driven environment of most agencies, working remotely comes with its own challenges. According to a 2019 OWL Labs survey, the top concerns of managers of remote employees include reduced employee productivity and […]
Always Strategizing, Never Standing Still
Those who have agency experience know to expect some variance in the pace of their work. While one week might be jam-packed with projects and require extra hours and speed from your team, another week might allow for more downtime and deep thinking. We came up with four Ps to help you tactfully add value […]
It’s OK to Look Forward
The current environment is one of the most difficult many of us will be called on to lead in our professional (and personal) lives. Routines have been disrupted. Team members have been personally and profoundly impacted. Successful business models have become obsolete in a matter of days (days!). It is hard to understate the tsunami […]
Reporting Facts vs. Finding Insights
In today’s world, data is everywhere. Most likely, part of your job is to report on that data. Your boss or your client wants to quantify how much work is being done, track the progress of a project or monitor usage of tools and websites. Every month, week or even day, you pull the numbers, […]
Growing and keeping your school family
Keeping Your Brand Consistent Across Communications By all measures, your college or university is a great institution. And you have a diverse group of local and remote reps who are ready to spread your message to prospective students. So, they go out and tell those young, eager minds what’s great about your school. But your […]