Marketing is a dynamic field that is constantly changing with new technologies, ideas, and industry trends. Every agency is trying to come out on top and prove that they have what it takes to make their clients shine. More and more, agencies are striving to be a comprehensive source for their customers, offering both creative marketing and analytical consulting.
This isn’t news; in 2018, Brigitte Majewski, VP and Research Director for Forrester, predicted that “brands will need data strategy and the right technology to allow them to analyze data, and that’s where agencies come in.” These days agencies need to offer more than just creative, especially with a growing number of brands moving their creative in-house.
Marketers that launched in-house agencies increased from 42% in 2008 to 78% in 2018.
– The Association of National Advertisers (ANA)
At Weber, we’ve been combining the creativity of a marketing firm and the analytic rigor of a sales consultancy for 35 years. We’ve got it down to a science, and we pride ourselves on the unique blend of approaches we have in our arsenal for any kind of challenge. We understand the gap between marketing and sales, and we not only look at sales collateral and tools, but at behaviors and processes as well.
Our well-practiced strategic approach to client work is largely informed by the combination of creativity and analytics, but also by the unique backgrounds that come together in our office. Really, it all comes down to our people.
“We love to hire people with a background in music or a foreign language for example, they tend to fine-tune a solution until it is the best it can be, not just done, because they approach as an artistic pursuit. Also, some of our best designers are ex-architects as they quickly separate layers of information needs.”
– Andrew Leatherman, Partner at Weber Associates
For us, it’s obvious that a multidisciplinary approach is integral to having a well-rounded agency. By combining various levels of expertise in a myriad of different disciplines, we’re able to bridge gaps that traditional creative agencies might not. Collaboration is key, and no project is complete without the input of multiple teams and approaches. Our designers are constantly learning from our consultants, who trade tips with project managers, who look to copywriters… and so on. You get the idea.
“Teams solve problems faster when they’re more cognitively diverse.”
– Harvard Business Review
According to the Harvard Business Review, “cognitive diversity has been defined as differences in perspective or information processing styles.” This diversity of thinking is one of the most important tenets of Weber Associates. When leaders encourage employees to be themselves, it’s more than just a celebration of diverse backgrounds. It’s an opportunity to for us to glean new insights, approaches, and ways of thinking from each other. We collaborate so that we can offer the best distillation of ideas and strategies to clients.
About Weber Associates
Weber Associates is a Columbus, OH-based consulting firm. Since 1985, we have blended the creativity of a marketing agency with the analytical rigor of a consultancy to help our clients solve real sales and marketing challenges so they can significantly grow revenues and customer loyalty.
