Will the Coronavirus Pandemic Ultimately Help or Hurt the Telecom Industry?
The global smartphone market declined its fastest ever, down 13% YoY in Q1 2020 (counterpoint research) The obvious disruption of supply chains as a result of the global pandemic has affected nearly every business worldwide, including the major players in the telecommunications industry. Additionally, the cancelling of events such as the Mobile World Congress (MWC) […]
How to Use Print Media Effectively in a World of Digital Advertising
Industry analysts projected the end of print marketing with the rise of social media and digital marketing. While there have been years of print media consolidation and publications closing their doors for good, there have also been new green sprouts emerging on the usefulness and effectiveness of print. Print is not dead; it has just […]
Keeping Up With Drastic Shifts in the Retail Environment
There are a few things you’ve probably heard a lot in the last couple months: these times are uncertain, and things are changing, maybe for good. We’re all wondering, which changes are temporary? Which will be permanent? Forrester predicts that retail will see a $2.1 trillion loss globally in 2020 due to the Coronavirus pandemic. […]
Tailoring Your Product Messaging to Your Target Personas
Current estimates say that the average U.S. consumer is exposed to over 5,000 ads per day1, and this number is expected to rise. As consumers are inundated with brand messages, they tend to tune out overly generic ads or ones that don’t address their current needs. The companies behind many of these ads have chosen […]
Getting Client-Provided Content Truly Consumer Ready
When clients put together marketing content for an agency, they are focused on the technical specifications and key benefits of their products. Although this is the most important information for sales, simply repackaging it for a B2B or B2C audience isn’t enough to resonate with the customer. The role of an agency is to challenge […]
Tips for Conducting a Successful Competitive Market Analysis
Competitive market analyses give you perspective on the current business landscape. They help you identify and capitalize on your competitor’s weaknesses, improve your communication, and establish gaps in the marketplace. With that information you can outmaneuver your competitors and position yourself as an industry leader to your customers. Here are 6 things to keep in […]
Driving Social Media Strategy Using Metrics
Social media has become a valuable and effective tool for marketers in all industries. In fact, 73% of marketers say social media marketing has been effective for their business.1 Due to how quickly social media is growing as a marketing tool, it’s difficult to stand out on crowded platforms like Facebook and Twitter. The solution? Metric […]
Using Design Thinking to Improve Your Client’s Marketing Collateral
When tackling a new client project, it’s easy to recycle the same ideas you’ve used for previous projects. And when it comes to your client’s marketing collateral, that recycling of old ideas prevents the collateral from being as effective as it could be. Luckily, by applying principles of design thinking you can improve your work […]
Building Trust with Case Studies
In B2B scenarios, there are many different ways a company can market their products and services, but the traditional benefit-driven flyers, sales presentations, and so on often aren’t enough. Product features and potential ROI results won’t necessarily differentiate from a competitor, and they definitely don’t do anything to build trust with a customer. Think about […]
Calculating ROI on Technological Investments: More than a Simple Equation
With 44% of businesses planning to increase their technology spending in 20201, investing in new technology is an absolute must to stay ahead of the game. Technological investments aren’t just important for staying competitive, they also are crucial for keeping your customers secure, staying compliant with government regulations, and improving sales and brand reputation. In […]