Four Effective Frameworks for Presentations
A framework is the organizing force for a presentation. It establishes an overarching vision for what the presentation is trying to achieve and gives a foundation to the story being told. A good framework will demonstrate insights by clearly displaying the problem and pointing the story towards a desired conclusion. Here are four compelling frameworks […]
Five Essential Proclamations from the Master of Information Design
You don’t have to be a designer to be well-versed in the teachings of Edward Tufte. In fact, anyone who works with data or marketing in any capacity can benefit from his principles of information design. The statistician has encouraged the effective presentation of data with his writings for decades, and to be honest, we […]
Critical Devices and Their Importance in Presentations
Critical devices are used within frameworks to present information in a fresh perspective. They are sometimes referred to as “micro-frameworks”. The purpose of critical devices is to juxtapose the information to show contrast and create an epiphany. There are many critical devices that work well in presentations, here are four examples and when to use […]
What to Look for in an Exceptional MRM Tool
Marketing Resource Management tools are undeniably useful in retail businesses. They provide an interface that allows several users to compile, organize, distribute, and track marketing resources. In the past few years, however, MRM tools have declined in usage due to a small spread of issues, from poor usability to lack of flexibility when integrating with […]
5 Quotes About the Growing Importance of Internal Communications
The Coronavirus Pandemic has changed a lot about how we work. It’s obvious that we are seeing an increase in video conferencing, email communications, phone calls, and online collaboration, and that’s because internal communications are one of the most important aspects of a company’s operations. With so many people working from home, companies should be […]
Top 5 Ways Retailers Can Improve Internal Communications
1. Utilize vertical and horizontal communication When we think of communication, a lot of the time peer-to-peer or “horizontal” communication is what comes to mind. While this is definitely important, building up methods of employee-to-manager or “vertical” communication has benefits as well. When employees can easily connect with their managers and even higher authorities, it […]
What Does a Communications Audit Look Like?
At Weber Associates, we don’t just help companies look good on the outside. We enjoy utilizing our business expertise to improve internal operations for various clients, from small businesses to Fortune 100 companies. After all, communications are key, and if your internal communications aren’t in order it could be negatively affecting all of the other […]
Channeling Sales Materials to a Public Safety Audience
“Know your audience” is one of the most integral rallying cries of content creators. It should be both the first and last step of the creative process, informing every bit of content, style, design, and especially tone. It’s key for building credibility as the seller and inspiring empathy in the customer. We create materials for […]
Brainstorm like a UX Pro
If you’ve ever sat in a meeting with disgruntled colleagues trying to gracefully interrupt each other as you struggle your way toward a creative solution – you’re not alone! Unproductive meetings waste more than $37 billion a year, and businesses are still spending more and more time in meetings.1 Cutting meetings out completely might sound […]
Trends in Marketing to Generation Z
Individuals classified as Generation Z were born after 1996 which means the oldest ones have begun graduating from college. As these individuals grow older and become adult consumers, businesses will need to adapt to the changing consumer landscape. Here are 4 key stats to help understand Generation Z. Gen Z views social media as […]