Cutting Through the Clutter to Reach Your Audience
If you’re feeling overwhelmed by information coming at you, you’re not alone. Forbes digital marketing experts estimate that people now see somewhere between 4,000 and 10,000 ads each day.1 The sheer volume of information can quickly lead to information overload, causing people to delay making decisions or make poor decisions out of a need to […]
Using Information Design to Improve Executive Presentations
“Information overload is rarely the function of volume of information, but rather, quality of information.” – Edward Tufte We’ve all sat through a presentation that has left us with a feeling of “information overload”. We’ve seen PowerPoints covered in multitudes of charts and tables, and slides with too much text. In instances like this, it […]
Cognitive Diversity Allows for a Truly Unique Blend of Approaches
Marketing is a dynamic field that is constantly changing with new technologies, ideas, and industry trends. Every agency is trying to come out on top and prove that they have what it takes to make their clients shine. More and more, agencies are striving to be a comprehensive source for their customers, offering both creative […]
5 Keys to Integrating Content Across Social Media Channels
In today’s digital climate, social media marketing is on a steady trend upward – and not just for B2C firms. Global Business Agency Omobono conducted a survey of 115 B2B marketing specialists and found that 79% listed social media as their most effective marketing channel. 38% of respondents even said they would allocate excess budget […]
6 Steps for Creative Agencies to Facilitate Teamwork While Working From Home
Creative agencies have been quick to adapt to the coronavirus pandemic by transitioning employees to remote work. However, due to the collaborative and deadline-driven environment of most agencies, working remotely comes with its own challenges. According to a 2019 OWL Labs survey, the top concerns of managers of remote employees include reduced employee productivity and […]
Always Strategizing, Never Standing Still
Those who have agency experience know to expect some variance in the pace of their work. While one week might be jam-packed with projects and require extra hours and speed from your team, another week might allow for more downtime and deep thinking. We came up with four Ps to help you tactfully add value […]
How to Optimize RFP Content through Fortifying SME Relationships
Most would agree that a company’s biggest asset is their employees. The same can be said for an RFP team and the Subject Matter Experts (SME) they partner with. SMEs are an invaluable resource to a proposal team, providing pertinent content and data for prospect and renewal RFPs. Without the support and partnership of SMEs, […]
It’s OK to Look Forward
The current environment is one of the most difficult many of us will be called on to lead in our professional (and personal) lives. Routines have been disrupted. Team members have been personally and profoundly impacted. Successful business models have become obsolete in a matter of days (days!). It is hard to understate the tsunami […]
9 Drivers of Success for Your RFP Responses – A Winning RFP Series
Most companies dread when their prospects, or even worse, their existing customers, issue an RFP for goods, products, or services. It usually means that it’s going to be a highly competitive sales climate, or that your client must go through the formality due to the nature of their business. Either way, if you are responsible […]
Covering the Core Elements within your RFP Response
This post is part of the Winning RFP series. To start from the beginning, visit the first post. Here at Weber Associates, we understand the importance of developing a winning RFP response. It can be tricky to know where to start, so we have created a series of articles to guide you through the process. […]