Tips for Bringing Your RFP Responses to Life
This post is part of the Winning RFP series. To start from the beginning, visit the first post. THEN TAKE A LOOK AT THIS We started with explaining the lowest level of the RFP response pyramid, the core elements. The next level of developing a winning RFP response is to bring it to life. You […]
How to Make your RFP Responses Stand Out from Competitors
This post is part of the Winning RFP series. To start from the beginning, visit the first post. FINALLY We have gone through the two lower levels of the RFP response pyramid, the core elements and the methods to bringing your RFP responses to life. The third level of developing a winning RFP response is […]
Nailing the Omni-Channel Experience in Complex Sales Environments
“Customers don’t think in channels, but businesses do.” – Thunderhead Since the Internet became a thing, it has been the retail and brand giants – think Disney, REI, Sephora, Starbucks – that have dominated the omni-channel sales experience. More traditional companies selling complex products with multiple decision points, typically through an intermediary like an insurance […]
Reporting Facts vs. Finding Insights
In today’s world, data is everywhere. Most likely, part of your job is to report on that data. Your boss or your client wants to quantify how much work is being done, track the progress of a project or monitor usage of tools and websites. Every month, week or even day, you pull the numbers, […]
Avoiding Audience Message Overload
Avoiding Audience Message Overload Trader Joe’s is wildly popular among consumers. And one of the reasons for its popularity is something too few marketers understand: it strategically lacks options. By focusing on the strength of individual products rather than the quantity of products in its store, Trader Joe’s has created shopping ease, leading to increased customer […]
Next-Generation Sales Enablement
Enabling Customers To Make Smart Decisions: Next-Generation Sales Enablement Buyers today have more information at their fingertips than ever before. They’re more informed, connected and empowered. And despite growing focus and commitment to accelerate companies’ understanding of their customer targets, both traditional and emerging sales channels have struggled to keep up. In 2018 only 54% […]
Growing and keeping your school family
Keeping Your Brand Consistent Across Communications By all measures, your college or university is a great institution. And you have a diverse group of local and remote reps who are ready to spread your message to prospective students. So, they go out and tell those young, eager minds what’s great about your school. But your […]
It’s Not about You: Tailoring Your RFP Response to Your Client
In an RFP response, the client comes first. Most companies write their RFP responses all about themselves. Not only is it boring, but more importantly, it’s a formula for how to respond to an RFP and fail. Continuing from our previous RFP response advice of Show Don’t Tell, we shift to another aspect that many people […]
Five Must-Haves to Make Your Next Executive Presentation Shine
“True genius is making it as simple as possible… and no simpler” – Albert Einstein What happened to presentation styles to make business presentations become so boring? And perhaps more importantly, why? It’s certainly not for lack of trying. Many well-meaning executives have botched their chance to get a compelling story across with speaking styles […]
Show, Don’t Tell: Make Your RFP Responses do the Heavy Lifting
This post is in addition to the 9 Drivers to RFP Response Success series. To start from the beginning, visit the first post. An RFP response may not seem like it has much in common with your favorite book, but have you ever been disappointed when you see a movie adaptation after reading the novel? […]