Using Design Thinking to Improve Your Client’s Marketing Collateral
When tackling a new client project, it’s easy to recycle the same ideas you’ve used for previous projects. And when it comes to your client’s marketing collateral, that recycling of old ideas prevents the collateral from being as effective as it could be. Luckily, by applying principles of design thinking you can improve your work […]
Building Trust with Case Studies
In B2B scenarios, there are many different ways a company can market their products and services, but the traditional benefit-driven flyers, sales presentations, and so on often aren’t enough. Product features and potential ROI results won’t necessarily differentiate from a competitor, and they definitely don’t do anything to build trust with a customer. Think about […]
Calculating ROI on Technological Investments: More than a Simple Equation
With 44% of businesses planning to increase their technology spending in 20201, investing in new technology is an absolute must to stay ahead of the game. Technological investments aren’t just important for staying competitive, they also are crucial for keeping your customers secure, staying compliant with government regulations, and improving sales and brand reputation. In […]
How to Effectively Communicate Data and Metrics
When presenting to clients, you want your ideas not only heard, but believed and embraced. The single best way to impress clients is by using data and metrics to reinforce your key insights and recommendations. Data and metrics add legitimacy to your message and prove that you have done the research necessary to justify what […]
Cutting Through the Clutter to Reach Your Audience
If you’re feeling overwhelmed by information coming at you, you’re not alone. Forbes digital marketing experts estimate that people now see somewhere between 4,000 and 10,000 ads each day.1 The sheer volume of information can quickly lead to information overload, causing people to delay making decisions or make poor decisions out of a need to […]
Using Information Design to Improve Executive Presentations
“Information overload is rarely the function of volume of information, but rather, quality of information.” – Edward Tufte We’ve all sat through a presentation that has left us with a feeling of “information overload”. We’ve seen PowerPoints covered in multitudes of charts and tables, and slides with too much text. In instances like this, it […]
Cognitive Diversity Allows for a Truly Unique Blend of Approaches
Marketing is a dynamic field that is constantly changing with new technologies, ideas, and industry trends. Every agency is trying to come out on top and prove that they have what it takes to make their clients shine. More and more, agencies are striving to be a comprehensive source for their customers, offering both creative […]
5 Keys to Integrating Content Across Social Media Channels
In today’s digital climate, social media marketing is on a steady trend upward – and not just for B2C firms. Global Business Agency Omobono conducted a survey of 115 B2B marketing specialists and found that 79% listed social media as their most effective marketing channel. 38% of respondents even said they would allocate excess budget […]
6 Steps for Creative Agencies to Facilitate Teamwork While Working From Home
Creative agencies have been quick to adapt to the coronavirus pandemic by transitioning employees to remote work. However, due to the collaborative and deadline-driven environment of most agencies, working remotely comes with its own challenges. According to a 2019 OWL Labs survey, the top concerns of managers of remote employees include reduced employee productivity and […]
Always Strategizing, Never Standing Still
Those who have agency experience know to expect some variance in the pace of their work. While one week might be jam-packed with projects and require extra hours and speed from your team, another week might allow for more downtime and deep thinking. We came up with four Ps to help you tactfully add value […]