What to Look for in an Exceptional MRM Tool
Marketing Resource Management tools are undeniably useful in retail businesses. They provide an interface that allows several users to compile, organize, distribute, and track marketing resources. In the past few years, however, MRM tools have declined in usage due to a small spread of issues, from poor usability to lack of flexibility when integrating with […]
5 Quotes About the Growing Importance of Internal Communications
The Coronavirus Pandemic has changed a lot about how we work. It’s obvious that we are seeing an increase in video conferencing, email communications, phone calls, and online collaboration, and that’s because internal communications are one of the most important aspects of a company’s operations. With so many people working from home, companies should be […]
Finding the Right Public Speaking Style for Your Presentation
Presentations are vitally important to communicating information to customers, employees, and stakeholders. Contrary to popular belief, there is no one “right” type of presentation or one “right” way of presenting. Below are five distinct styles of presenting and how presenters can embrace them. Lecture Style The lecture style is indicative of the presentations many teachers […]
Top 5 Ways Retailers Can Improve Internal Communications
1. Utilize vertical and horizontal communication When we think of communication, a lot of the time peer-to-peer or “horizontal” communication is what comes to mind. While this is definitely important, building up methods of employee-to-manager or “vertical” communication has benefits as well. When employees can easily connect with their managers and even higher authorities, it […]
What Does a Communications Audit Look Like?
At Weber Associates, we don’t just help companies look good on the outside. We enjoy utilizing our business expertise to improve internal operations for various clients, from small businesses to Fortune 100 companies. After all, communications are key, and if your internal communications aren’t in order it could be negatively affecting all of the other […]
Key Differentiators Between Executive and Sales Presentations
At Weber Associates, we work with our clients to develop a variety of presentations to fit their needs. Two of the most common types of presentations we create are high-level executive decks, and informative sales presentations. To understand the key differences between these two presentation formats we must look at the audience, story, messaging, and […]
Channeling Sales Materials to a Public Safety Audience
“Know your audience” is one of the most integral rallying cries of content creators. It should be both the first and last step of the creative process, informing every bit of content, style, design, and especially tone. It’s key for building credibility as the seller and inspiring empathy in the customer. We create materials for […]
Brainstorm like a UX Pro
If you’ve ever sat in a meeting with disgruntled colleagues trying to gracefully interrupt each other as you struggle your way toward a creative solution – you’re not alone! Unproductive meetings waste more than $37 billion a year, and businesses are still spending more and more time in meetings.1 Cutting meetings out completely might sound […]
Trends in Marketing to Generation Z
Individuals classified as Generation Z were born after 1996 which means the oldest ones have begun graduating from college. As these individuals grow older and become adult consumers, businesses will need to adapt to the changing consumer landscape. Here are 4 key stats to help understand Generation Z. Gen Z views social media as […]
Will the Coronavirus Pandemic Ultimately Help or Hurt the Telecom Industry?
The global smartphone market declined its fastest ever, down 13% YoY in Q1 2020 (counterpoint research) The obvious disruption of supply chains as a result of the global pandemic has affected nearly every business worldwide, including the major players in the telecommunications industry. Additionally, the cancelling of events such as the Mobile World Congress (MWC) […]