Growing and keeping your school family
Keeping Your Brand Consistent Across Communications By all measures, your college or university is a great institution. And you have a diverse group of local and remote reps who are ready to spread your message to prospective students. So, they go out and tell those young, eager minds what’s great about your school. But your […]
It’s Not about You: Tailoring Your RFP Response to Your Client
In an RFP response, the client comes first. Most companies write their RFP responses all about themselves. Not only is it boring, but more importantly, it’s a formula for how to respond to an RFP and fail. Continuing from our previous RFP response advice of Show Don’t Tell, we shift to another aspect that many people […]
Five Must-Haves to Make Your Next Executive Presentation Shine
“True genius is making it as simple as possible… and no simpler” – Albert Einstein What happened to presentation styles to make business presentations become so boring? And perhaps more importantly, why? It’s certainly not for lack of trying. Many well-meaning executives have botched their chance to get a compelling story across with speaking styles […]
Show, Don’t Tell: Make Your RFP Responses do the Heavy Lifting
This post is in addition to the 9 Drivers to RFP Response Success series. To start from the beginning, visit the first post. An RFP response may not seem like it has much in common with your favorite book, but have you ever been disappointed when you see a movie adaptation after reading the novel? […]
Packing Parachutes for Go-To-Market Sales Success
As trends continue to emerge linking smart data with smart people, we are more connected to – and by – more information than at any other point in human history. This should give savvy buyers and equally savvy sellers a clear advantage in a noisy marketplace. We have found in our research that 67% of […]
Who Is Branding You?
Whether your organization spends millions on branding, or the concept of branding almost never crosses your mind, your organization has a brand that is influenced by an almost infinite number of factors. Obviously, you can’t control all of them, but if you know what factors they are, you can go a long way toward having […]
“I Will Make Fewer Bad Sales Hiring Decisions This Year”
SalesAdvantage Mantra #1 Hiring, cultivating and retaining top sales talent is essential to any B2B-oriented company’s overall health and success. It’s undoubtedly worth millions to even the smallest companies’ top and bottom lines. SO WHY ARE MANY OF US SO AWFUL AT IT? Harsh? Maybe – but it might not be that far off. Close […]
Stop Competing On Price
5 ways to rise above commoditization. Obviously, price plays an important role in how current and potential clients or customers compare you with competitors. However, there are several ways you can reduce the role price plays, allowing you to maintain or increase your current margins, even in a competitive marketplace. People will not hesitate to […]
5 Sales & Marketing Principles to Overcome Market Challenges
Your marketing team is generating awareness and interest in your product or service, up to the point where sales enters the process to convert interest to a deal. But the line where marketing ends and sales begins is vaguely drawn, causing confusion, and sometimes debate, between the two. Which can disrupt your results, especially when […]
Digital Recruiter is THE Tool
It’s a feeling. The vibe. The atmosphere. The sense of opportunity—of what could be. It’s a vision of their dreams coming true that leads them to your university. But it’s you — the person who helps them connect to campus from a distance — that helps them see that they can pursue a degree they […]