How to Optimize RFP Content through Fortifying SME Relationships
Most would agree that a company’s biggest asset is their employees. The same can be said for an RFP team and the Subject Matter Experts (SME) they partner with. SMEs are an invaluable resource to a proposal team, providing pertinent content and data for prospect and renewal RFPs. Without the support and partnership of SMEs, […]
It’s OK to Look Forward
The current environment is one of the most difficult many of us will be called on to lead in our professional (and personal) lives. Routines have been disrupted. Team members have been personally and profoundly impacted. Successful business models have become obsolete in a matter of days (days!). It is hard to understate the tsunami […]
9 Drivers of Success for Your RFP Responses – A Winning RFP Series
Most companies dread when their prospects, or even worse, their existing customers, issue an RFP for goods, products, or services. It usually means that it’s going to be a highly competitive sales climate, or that your client must go through the formality due to the nature of their business. Either way, if you are responsible […]
Covering the Core Elements within your RFP Response
This post is part of the Winning RFP series. To start from the beginning, visit the first post. Here at Weber Associates, we understand the importance of developing a winning RFP response. It can be tricky to know where to start, so we have created a series of articles to guide you through the process. […]
Tips for Bringing Your RFP Responses to Life
This post is part of the Winning RFP series. To start from the beginning, visit the first post. THEN TAKE A LOOK AT THIS We started with explaining the lowest level of the RFP response pyramid, the core elements. The next level of developing a winning RFP response is to bring it to life. You […]
How to Make your RFP Responses Stand Out from Competitors
This post is part of the Winning RFP series. To start from the beginning, visit the first post. FINALLY We have gone through the two lower levels of the RFP response pyramid, the core elements and the methods to bringing your RFP responses to life. The third level of developing a winning RFP response is […]
Nailing the Omni-Channel Experience in Complex Sales Environments
“Customers don’t think in channels, but businesses do.” – Thunderhead Since the Internet became a thing, it has been the retail and brand giants – think Disney, REI, Sephora, Starbucks – that have dominated the omni-channel sales experience. More traditional companies selling complex products with multiple decision points, typically through an intermediary like an insurance […]
Reporting Facts vs. Finding Insights
In today’s world, data is everywhere. Most likely, part of your job is to report on that data. Your boss or your client wants to quantify how much work is being done, track the progress of a project or monitor usage of tools and websites. Every month, week or even day, you pull the numbers, […]
Avoiding Audience Message Overload
Avoiding Audience Message Overload Trader Joe’s is wildly popular among consumers. And one of the reasons for its popularity is something too few marketers understand: it strategically lacks options. By focusing on the strength of individual products rather than the quantity of products in its store, Trader Joe’s has created shopping ease, leading to increased customer […]
Next-Generation Sales Enablement
Enabling Customers To Make Smart Decisions: Next-Generation Sales Enablement Buyers today have more information at their fingertips than ever before. They’re more informed, connected and empowered. And despite growing focus and commitment to accelerate companies’ understanding of their customer targets, both traditional and emerging sales channels have struggled to keep up. In 2018 only 54% […]