Is Sales and Marketing Alignment That Important?
I recently read a case study by SuperOffice that shared how it aligned its sales and marketing teams to increase revenue by 34 percent. That’s a similar number to what’s been reported over the past few years on this topic. So why aren’t more businesses achieving comparable results? Because the alignment effort needs to be […]
5 Writing Traps to Avoid
Most copywriters can find ways to improve a first draft or the source materials they’re provided with, but what are the actual steps they take? At Weber, we know it’s more complicated than simply reformatting drafted copy or combining source materials. Any writing that passes across our desks requires rigorous scrutiny and polishing before it’s […]
How to Improve Your Presentation Format
Here at Weber Associates, we know that formatting information into a presentation is an important skill to have. Research has shown that “audiences retain structured information 40% more accurately than unstructured information.”[1] A strong presentation should allow the audience to take away your key message and be able to relate and empathize. Creating a clear structure helps […]
The Dos and Don’ts of Infographics
A strong infographic can increase organic traffic to your site and help win over that big potential client. By nature, humans are visual learners, according to Moveable Ink, “visual information travels to the brain 60,000x faster” than any other medium.[1] By knowing the dos and don’ts of infographics you can have more confidence in your […]
Bringing Your Sales Interactions Into the Future
At Weber Associates, we know that an existing process that seems to be working may not necessarily be as up to date or efficient as it could be. We also recognize certain barriers may be holding you back from making changes to your operations, including organizational hurdles, politics and ownership of legacy systems, budget constraints, […]
A Shoulder-to-Shoulder Approach to Sales
According to HubSpot research, only 3% of buyers consider sales representatives trustworthy.* That’s quite a startling statistic. Though consumers should have some level of skepticism when making a purchase, especially a big one, you’d think more people would trust the product expert. Rather than get discouraged though, let’s talk about how we can increase customer […]
PowerPoint Isn’t Going Anywhere
Roughly 35 million PowerPoint presentations are given each day. – Poll Everywhere The PowerPoint we’re all familiar with has been around since 1987. It has seen drastic changes, like any technology from the 80s, but it remains an integral part of the business world. 97% of business professionals use PowerPoint. – Forbes There’s a […]
Four Effective Frameworks for Presentations
A framework is the organizing force for a presentation. It establishes an overarching vision for what the presentation is trying to achieve and gives a foundation to the story being told. A good framework will demonstrate insights by clearly displaying the problem and pointing the story towards a desired conclusion. Here are four compelling frameworks […]
Five Essential Proclamations from the Master of Information Design
You don’t have to be a designer to be well-versed in the teachings of Edward Tufte. In fact, anyone who works with data or marketing in any capacity can benefit from his principles of information design. The statistician has encouraged the effective presentation of data with his writings for decades, and to be honest, we […]
Critical Devices and Their Importance in Presentations
Critical devices are used within frameworks to present information in a fresh perspective. They are sometimes referred to as “micro-frameworks”. The purpose of critical devices is to juxtapose the information to show contrast and create an epiphany. There are many critical devices that work well in presentations, here are four examples and when to use […]