Market Segmentation in B2B Industries: Tailoring Messaging for Success
In the dynamic landscape of industries with a business-to-business focus, especially within Fortune 500 companies, effective market segmentation is not just a strategy—it’s a necessity. Understanding the diverse needs and preferences of different stakeholders involved in the decision-making process can improve the impact of your messaging and ultimately drive success. Let’s explore how properly segmenting […]
Changing the Narrative: Improving Customer Experience in the Telecom Industry
In an era where communication is a constant in most peoples’ lives, the telecom industry plays a pivotal role in connecting people and businesses globally. Despite its importance, the industry often faces criticism for poor service ratings and customer dissatisfaction. According to a recent survey by the American Customer Satisfaction Index (ACSI), the telecommunications sector […]
The Crucial Role of Post-Sale Customer Service in B2B Client Retention
In the realm of business-to-business relationships, the journey doesn’t end when the deal is closed. In fact, it’s just the beginning. Having a robust post-sale customer service strategy is critical in B2B focused industries. The ways in which you handle post-sale customer service can make or break your client retention. Research done by Salesforce has […]
Key to Content Success: Content Elasticity
Content is King We’re all familiar with the now commonplace observation (almost cliché) that “content is king,” a phrase coined by none other than Bill Gates in 1996. His comment was specifically in reference to the observation that the internet would become a marketplace for content, and content are the items that would be consumed. […]
Is Sales and Marketing Alignment That Important?
I recently read a case study by SuperOffice that shared how it aligned its sales and marketing teams to increase revenue by 34 percent. That’s a similar number to what’s been reported over the past few years on this topic. So why aren’t more businesses achieving comparable results? Because the alignment effort needs to be […]
5 Writing Traps to Avoid
Most copywriters can find ways to improve a first draft or the source materials they’re provided with, but what are the actual steps they take? At Weber, we know it’s more complicated than simply reformatting drafted copy or combining source materials. Any writing that passes across our desks requires rigorous scrutiny and polishing before it’s […]
How to Improve Your Presentation Format
Here at Weber Associates, we know that formatting information into a presentation is an important skill to have. Research has shown that “audiences retain structured information 40% more accurately than unstructured information.”[1] A strong presentation should allow the audience to take away your key message and be able to relate and empathize. Creating a clear structure helps […]
The Dos and Don’ts of Infographics
A strong infographic can increase organic traffic to your site and help win over that big potential client. By nature, humans are visual learners, according to Moveable Ink, “visual information travels to the brain 60,000x faster” than any other medium.[1] By knowing the dos and don’ts of infographics you can have more confidence in your […]
Bringing Your Sales Interactions Into the Future
At Weber Associates, we know that an existing process that seems to be working may not necessarily be as up to date or efficient as it could be. We also recognize certain barriers may be holding you back from making changes to your operations, including organizational hurdles, politics and ownership of legacy systems, budget constraints, […]
A Shoulder-to-Shoulder Approach to Sales
According to HubSpot research, only 3% of buyers consider sales representatives trustworthy.* That’s quite a startling statistic. Though consumers should have some level of skepticism when making a purchase, especially a big one, you’d think more people would trust the product expert. Rather than get discouraged though, let’s talk about how we can increase customer […]