Winning Proposals: Five Common Missteps and How to Fix Them
A proposal can be a persuasive tool that demonstrates your ability to meet the client’s needs effectively. Crafting a compelling proposal is a crucial skill for winning contracts, securing funding, or building successful partnerships. However, even well-intentioned proposals can fall flat due to common missteps. Before hitting submit, take the time to refine your proposal, […]
How to Create an Effective Link Building Strategy
How to Create an Effective Link Building Strategy Link building is a foundational SEO strategy that significantly impacts your website’s visibility and search engine rankings. A well-rounded link building approach combines internal links, outbound links, and backlinks. When used strategically, all three types of links enhance your content’s relevance and improve your chances of ranking […]
Proposal Management Software Can Supercharge Your Proposal Writing
Effective proposal writing requires a well-executed strategy and a roadmap for draft reviews among contributors. In addition, many complex proposals require a document or set of documents that need real-time, collaborative proposal management. The proposal writing process can be complicated and time-consuming. Teams need help distilling content from different subject matter experts, tracking down narratives […]
2025 Insurance Trends to Look Out For
As we step into 2025, the property and casualty (P&C) insurance industry is facing an era of transformation driven by evolving customer expectations, economic shifts, and rapid technological advancements. For sales and marketing executives, the challenge is not just keeping pace but leading the charge in a market where differentiation is becoming increasingly difficult. At Weber Associates, […]
Four guidelines to engage your SMEs when proposal writing.
Subject Matter Experts (SMEs) are integral to the proposal development process. They bring invaluable resources, targeted information, and rich experience within their field. Their understanding of the community, particularly its political dynamics, population needs, key stakeholders, influential organizations, and the interconnected relationships that shape decision-making and resource allocation, increases the value of the proposed solutions. […]
Four RFP writing strategies to tell your brand story.
Proposals are necessary to obtain new business, so a great proposal is vital to winning new business. This can be daunting for an organization new to the proposal game… but have no fear. There are some trick plays we can share with your organization. The greatest trick in the playbook is telling a meaningful […]
Turning Customer Feedback into Valuable Content
Customer feedback delivers insights you can’t get anywhere else. Every question they ask and every piece of feedback they give uncovers information that can help you shape not only how you improve your products and services, but also how you communicate with your audience. Some of the most effective B2B content isn’t dreamed up in […]
The Future of AI and What It Means for Content Strategy
Artificial Intelligence (AI) is evolving at a rapid pace, reshaping industries and redefining how businesses approach content creation. For marketers and content strategists, AI offers immense potential, but with it comes a new set of challenges. As we look toward the future, it’s crucial to understand how AI can be leveraged effectively without succumbing to […]
Four B2B Design Tips, as told from a B2B Designer
Whether you’re a Canva beginner or an InDesign expert, learn a few design essentials from our in-house designer. B2B design is difficult. In the B2C world, designers have a world of advertising and marketing materials to source inspiration, follow trends, and hunt for the next big thing. In B2B, you’re designing creative for an audience […]
How Shifts in Buying Behavior Are Impacting Sales and Content Strategies
Today’s buyers are more empowered than ever, with an unprecedented level of access to information at their fingertips. These shifts are influencing content creation and sales approaches, and businesses need to rethink how they engage with potential customers to stay ahead. The Need for More Detailed, Educational Content Consumers are no longer dependent on […]