The Power of Pre-Work: Four Smart Moves to Make Before the RFP
You know that awkward lull before an RFP drops? It feels like nothing’s moving—but in reality, the most strategic teams are already in motion. While others sit idle, you can be sharpening your edge. The smartest organizations treat the pre-RFP period as their secret weapon—not just a waiting game, but a powerful window to shape […]
8 Proven Steps to Mastering Every Sales Call
A great sales call isn’t about sticking to a rigid script — it’s about using a proven framework and making it your own. Through our work with frontline sales teams, we’ve identified eight essential behaviors that consistently lead to better conversations and stronger results. Share these with your team, and they’ll be ready to elevate […]
Grow Smarter: How Consultative Sales in Insurance Drives Deeper Engagement and Sustainable Growth
Grow Smarter: Why Deeper Customer Engagement Beats New Acquisition If you’re a carrier, broker sales, or marketing leader looking to drive growth in today’s challenging market, here’s one powerful growth strategy to re-prioritize right now: focus less on chasing new customers, and more on helping your producers (whether internal teams or independent intermediaries) deepen relationships […]
What Content Is Most Effective for B2B Telecom Sales?
B2B sales strategies are rarely one-size-fits-all. But if you’re in the telecom space, you already know your buyers are facing massive decisions—about infrastructure, interoperability, compliance, innovation cycles, and long-term investments. The stakes are high, the budgets are big, and the sales cycles can stretch for months (or even years). So when it comes to content, […]
Top 3 APMP 2025 Takeaways to Build a More Strategic Proposal Response Team
The 2025 APMP conference delivered bold ideas, real-world inspiration, and practical tips for proposal management professionals across all levels and industries. And one universal takeaway couldn’t be clearer: proposal teams are evolving. Leaders and practitioners alike are stepping into new roles, embracing new tools, and redefining their impact on the business as a strategic growth […]
Winning the Orals: Four Best Practices for Executive Presence in Proposal Presentations
In high-stakes procurements, the Orals presentation can be the moment that seals the win. It’s your team’s opportunity to bring the proposal to life, showing not just what you do, but how you lead, collaborate, and problem-solve in real time. Often, these presentations are delivered by a diverse group of leaders from across partner organizations, […]
Why Outsourcing Content for PBMs is the Smartest Move you Can Make
In today’s competitive pharmacy benefit management (PBM) market, margins are thin, and expectations are high. PBMs must do more with less, including producing high-quality, compliant, and compelling proposals that win and retain business. One of the smartest moves a PBM can make in this environment? Outsource proposal writing to expert partners who know the industry […]
6 Reasons Fortune 500s are Reluctant to Use AI in the RFP Process
As AI tools grow increasingly sophisticated, they clearly hold a significant promise for transforming the RFP response process. From automating repetitive tasks to uncovering competitive insights, AI has the potential to make bid teams faster, sharper, and more effective. But many Fortune 500 companies hesitate to fully embrace AI in their proposal workflows. Why? We’ll […]
Three Keys to Effective SME-Writer Communication
Success doesn’t just happen. It depends on clear, intentional communication. The relationship between Subject Matter Experts (SMEs) and Proposal Writers is the backbone of a strong, winning proposal. SMEs expertise spans health plans, populations served, and the programs that drive impact. They provide both big picture strategy and the detailed proof points needed for a […]
Five Reasons to Consider AI Support in Proposal Writing
Proposal writing can be a daunting task. Whether you’re bidding for a government contract, seeking funding, or pursuing a new business opportunity, crafting the perfect proposal is essential. It’s easy to overlook how much time and effort goes into creating a winning proposal. Enter Artificial Intelligence (AI), a powerful tool that can help streamline the […]