Blog

Industry analysts projected the end of print marketing with the rise of social media and digital marketing. While there have ...

Current estimates say that the average U.S. consumer is exposed to over 5,000 ads per day1, and this number is ...

When tackling a new client project, it’s easy to recycle the same ideas you’ve used for previous projects. And when ...

When presenting to clients, you want your ideas not only heard, but believed and embraced. The single best way to ...

“Information overload is rarely the function of volume of information, but rather, quality of information.” – Edward Tufte We’ve all ...

Keeping Your Brand Consistent Across Communications By all measures, your college or university is a great institution. And you have ...

In an RFP response, the client comes first. Most companies  write their RFP responses all about themselves. Not only is ...

Whether your organization spends millions on branding, or the concept of branding almost never crosses your mind, your organization has ...

I typically don’t find myself engulfed in social media hysterics, but I keep getting sucked into this recent United Airlines ...

Some products sell themselves – toothpaste, socks, laundry detergent, dog food, etc. Other things often require some effort and involve ...

When we think of branding, we often think of things like the Nike swoosh on the side of a shoe, ...

Brand perception and loyalty can live or die on the frontlines – just ask any industry in question for its ...

So, you’re planning to make a purchase. You conduct some research online, mull it over with a couple of trusted ...

Independent insurance agents want a lot from insurance carriers. And why shouldn’t they? In the fast-paced world of shopping online ...

Often times, the brand of a professional service firm is described as the professional reputation of that firm. And, that ...

Every aspect of your organization helps create your brand, and your brand is the one factor that can take the ...

This year, our spring break did not include a beach. Instead, it included seven different college campuses. Our oldest is ...

Do you know who you’re talking to? Good marketers at most companies know that the content and assets used by the “frontline” ...

“The less there is to justify a traditional custom, the harder it is to get rid of it”  — Mark Twain, ...

Every organization wants or needs somebody to do something, and this something is that organization’s desired reaction. Desired reactions can ...

About 5 years ago, I became fed up with trudging into my local corporate-owned mobile carrier store to purchase or ...

For brands that sell consumer products, the statement of “All customers are people” is simply a reminder to keep a ...