How to destroy 5 years of brand equity in less than 72 hours
About 5 years ago, I became fed up with trudging into my local corporate-owned mobile carrier store to purchase or receive technical support. Not that I didn’t enjoy being greeted by a newbie employee with a tablet device, who asked a bunch of superficial questions, typed slower than molasses, and directed me to wait for […]
All Customers Are People
For brands that sell consumer products, the statement of “All customers are people” is simply a reminder to keep a focus on the customer and his or her personal needs. However, this statement is just as important to companies that market to other businesses … just as important to organizations that are trying to effect […]