Proposal and RFP Solutions

Expertly crafted proposals and RFPs help organizations stand out from the competition and build the gateway to new opportunities.

The proposal and RFP challenge

The challenge:
The complexity and volume of RFPs and proposals has grown exponentially.

The root cause(s):
Buyers have more tools and resources at their fingertips, equipping them with more information and buying power than ever before.

The result:
While most organizations have RFP and proposal teams, they are often overwhelmed trying to keep up with the evolving demands of buyers and differentiating themselves from their competitors.

Organizations lack processes to help prioritize opportunities

With little to no reporting and data, it's difficult to understand wins, losses, and the “why’s” — and how to adjust

Teams are under high stress and burn out easily, with high turnover

Higher effort, more time and resources paired with declining win rates is driving ROI down

How the leaders do it differently

RFP and Proposal industry leaders have 50%+ win rates through rigorous discipline and best practices:

Consistent, repeatable, measurable process (pre-, during, and post-RFP solutions)

Robust content library with differentiators, proof points, connection points, and storytelling

Highly skilled, trained, and coached resources (internal, outsourced, or hybrid)

Tailored, differentiated responses that uniquely connect with the buyer(s)

For example, Weber’s healthcare clients have achieved impressive results using Weber’s RFP and proposal response solutions:

95%

getting to finalist

83%

win rate

$70B+

in awarded contracts

Weber Proposal and RFP Response Solutions

Weber has developed a proven methodology for helping our clients deliver winning proposals.

Weber proposals AND RFP response focus areas

Strategy & Process

  • Assess overall proposal strategy and process
  • Establish prioritization rules based on proposal types
  • Refine value proposition and unique storytelling messaging
  • Align organization roles and responsibilities
  • Address tech gaps and issues
  • Develop integrated recommendations and roadmap

Content

  • Refresh content using refined value proposition and Weber’s 9 Pillars of
    RFP Success Framework
  • Library of testimonials, success stories, results, graphics
  • Static and customizable content paths
  • Proposal management training and job tools

Proposal Support

We roll up our sleeves and get in the trenches during RFP responses — augmenting existing staff, adding additional arms and legs during high volumes, or being the go-to proposal team.

  • Writing
  • Copyediting
  • Template design
  • On-demand graphics
  • Production support
  • Overall process and
    SME management
  • Compliance, quality, strategy, and executive reviews

Finals & Coaching

RFP responses get you to the game. But Weber can help you cross the finish line with world-class finalist presentations and presenter coaching.

  • Presentation development
  • Presenter(s) training and coaching
  • Win/loss debrief and after-action review

The RFP and proposal value

By developing, implementing, and flawlessly executing Weber’s proven methodology, organizations can achieve improved outcomes, effectiveness, and efficiency.

Venn diagram: Effectiveness levers and efficiency levers combine for improved outcomes.

Clients we’ve helped

Results + insights

Discover perspectives on proposal and RFP strategy, informed by our experience helping companies compete and win.

Insurance distribution strategy meeting, group sitting around table with laptops and charts

The Cost of Not Doing Prework

Most organizations do not lose Request for Proposals (RFPs) because they cannot write. They lose because they start too late.

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The Power of Pre-Work: Four Smart Moves to Make Before the RFP

You know that awkward lull before an RFP drops? It feels like nothing’s moving—but in reality, the most strategic teams

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Correcting missteps, best practices, winning proposals, proposal writing

Top 3 APMP 2025 Takeaways to Build a More Strategic Proposal Response Team

The 2025 APMP conference delivered bold ideas, real-world inspiration, and practical tips for proposal management professionals across all levels and

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