
40 years of empowering the B2B sales teams of the Fortune 500 with quality service, industry expertise, and content that drives results.
- (614) 222-6806
- info@weberassoc.com
Today’s buyers are further along in the process before engaging a salesperson.
1 Here’s How the Relationship Between B2B Buying, Content, and Sales Reps Has Changed (wbresearch.com)
2 Edelman Trust Barometer
Many organizations struggle to get it right…but those that do gain significant advantage.
1 Here’s How the Relationship Between B2B Buying, Content, and Sales Reps Has Changed (wbresearch.com)
2 Edelman Trust Barometer
Smart leaders invest in and leverage their frontline sales teams as a strategic asset. They:
Develop a world-class, customized hiring and onboarding model for reps and managers
Follow a sales process built on behaviors and best practices across their organization and industry
Prioritize 50% time spent coaching using a proven structure
Streamline sales and marketing content so it’s insights-based and easy to use on the job
Link time spent coaching to behaviors to sales end-results, including win rates and increased dollars per sale
Smart leaders invest in and leverage their frontline sales teams as a strategic asset. They:
Develop a world-class, customized hiring and onboarding model for reps and managers
Follow a sales process built on behaviors and best practices across their organization and industry
Prioritize 50% time spent coaching using a proven structure
Streamline sales and marketing content so it’s insights-based and easy to use on the job
Link time spent coaching to behaviors to sales end-results, including win rates and increased dollars per sale
Companies with the best sales talent demonstrate
4 to 5 times higher market growth than their peers.2
In our 35 years on the frontlines, Weber has learned what truly matters when investing in your team’s sales performance:
Typical
Weber
Off-the-shelf sales training
One-time and per-seat licensing fees
Classroom-based
Separate coaching initiative
Results spike, then back to business as usual
Custom-built sales process and best practice behaviors
Yours to keep
On the job
Integrated coaching structure & support
Long-term behavior change that leads to sustained
On-the-job coaching…
50% average coaching time during pilot across all sales managers and sales leaders
85% increase in managers’ total behavior change
…drives improved behaviors…
89% sales reps’ total behavioral change
…which drives results.
On-the-job coaching…
…drives improved behaviors…
…which drives results.
89% sales reps’ total behavioral change
1 Redesign sales process,
based on behaviors
Best practices from your own top performers that correlate to results
1. Behaviors-
based process
2. Robust
coaching model
3. Airtight
execution
4. Sales
talent
“Because of your commitment to our success we have already seen a positive impact on sales in the first few months of the launch…”
– John Carter, COO, Nationwide Financial
40 years of empowering the B2B sales teams of the Fortune 500 with quality service, industry expertise, and content that drives results.