Work + insights

Explore insights drawn from our experience helping organizations clarify strategy, accelerate growth, and solve real challenges.

Work + Insights

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  • Sales Performance
  • Proposal and RFP
  • Go-To-Market Strategy
  • Digital and Web
  • B2B Marketing
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The Importance of Trust in Driving Long-Term Business Success

For sales teams, trust isn’t just a competitive advantage, it’s a necessity. In today’s marketplace, where

The Power of Pre-Work: Four Smart Moves to Make Before the RFP

You know that awkward lull before an RFP drops? It feels like nothing’s moving—but in reality,

8 Proven Steps to Mastering Every Sales Call

A great sales call isn’t about sticking to a rigid script — it’s about using a

insurance team meeting, consultative sales in insurance, training sales teams, collaborative strategy

Grow Smarter: How Consultative Sales in Insurance Drives Deeper Engagement and Sustainable Growth

Grow Smarter: Why Deeper Customer Engagement Beats New Acquisition If you’re a carrier, broker sales, or

creative writer working at their computer

What Content Is Most Effective for B2B Telecom Sales?

B2B sales strategies are rarely one-size-fits-all. But if you’re in the telecom space, you already know

Correcting missteps, best practices, winning proposals, proposal writing

Top 3 APMP 2025 Takeaways to Build a More Strategic Proposal Response Team

The 2025 APMP conference delivered bold ideas, real-world inspiration, and practical tips for proposal management professionals

Three confident executives working as a team, ready for their Orals presentation.

Winning the Orals: Four Best Practices for Executive Presence in Proposal Presentations

In high-stakes procurements, the Orals presentation can be the moment that seals the win. It’s your

PBM proposal team collaboration, business professionals reviewing proposals, outsourcing content for PBMs, RFP strategy meeting, proposal writing support

Why Outsourcing Content for PBMs is the Smartest Move you Can Make

In today’s competitive pharmacy benefit management (PBM) market, margins are thin, and expectations are high. PBMs

RFP writing on laptop

6 Reasons Fortune 500s are Reluctant to Use AI in the RFP Process

As AI tools grow increasingly sophisticated, they clearly hold a significant promise for transforming the RFP

proposal writers participating in discussion

Three Keys to Effective SME-Writer Communication

Success doesn’t just happen. It depends on clear, intentional communication. The relationship between Subject Matter Experts

Leveraging AI to improve proposal writing

Five Reasons to Consider AI Support in Proposal Writing

Proposal writing can be a daunting task. Whether you’re bidding for a government contract, seeking funding,

sales people looking over enablement tools

Unlocking Channel Success: Why Enabling Intermediaries Is Crucial for Your Go-To-Market Strategy 

In today’s dynamic marketplace, organizations increasingly depend on brokers, distributors, agents, resellers, financial planners and other