Work + insights

Explore insights drawn from our experience helping organizations clarify strategy, accelerate growth, and solve real challenges.

Work + Insights

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Your Brand is Everything

Every aspect of your organization helps create your brand, and your brand is the one factor

How to Get Scratched Off My Daughter’s College Short List

This year, our spring break did not include a beach. Instead, it included seven different college

Health Check: Do Your Customers Trust You?

What a nightmare trip to the doctor’s office taught me about “trust” and what your frontline

4 Steps to Flawless Customer Experiences

We’ve all had our fair share of customer service trials and tribulations. Maybe you couldn’t purchase

Do you know who you’re talking to?

Do you know who you’re talking to? Good marketers at most companies know that the content

Part 2 – Intertia is not a strategy

“The less there is to justify a traditional custom, the harder it is to get rid

Sales Force Competence Directly Impacts Customer Confidence

Who are your salespeople? Do you know their names? Their background or previous experience? What about

What’s Your Desired Reaction?

Every organization wants or needs somebody to do something, and this something is that organization’s desired

How to destroy 5 years of brand equity in less than 72 hours

About 5 years ago, I became fed up with trudging into my local corporate-owned mobile carrier

All Customers Are People

For brands that sell consumer products, the statement of “All customers are people” is simply a

What Gets Measured Gets Mismanaged

“A call center may boast high productivity and low costs per call, but that’s irrelevant if

This Call May Be Monitored For No Apparent Reason

“Not everything that can be counted counts, and not everything that counts can be counted.” –