July 29, 2020
Brainstorm like a UX Pro
If you’ve ever sat in a meeting with disgruntled colleagues trying to gracefully interrupt each…
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July 22, 2020
Trends in Marketing to Generation Z
Individuals classified as Generation Z were born after 1996 which means the oldest ones have…
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July 15, 2020
Will the Coronavirus Pandemic Ultimately Help or Hurt the Telecom Industry?
The global smartphone market declined its fastest ever, down 13% YoY in Q1 2020 (counterpoint…
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July 8, 2020
How to Use Print Media Effectively in a World of Digital Advertising
Industry analysts projected the end of print marketing with the rise of social media and…
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July 1, 2020
Keeping Up With Drastic Shifts in the Retail Environment
There are a few things you’ve probably heard a lot in the last couple months:…
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June 24, 2020
Tailoring Your Product Messaging to Your Target Personas
Current estimates say that the average U.S. consumer is exposed to over 5,000 ads per…
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June 17, 2020
Getting Client-Provided Content Truly Consumer Ready
When clients put together marketing content for an agency, they are focused on the technical…
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June 10, 2020
Tips for Conducting a Successful Competitive Market Analysis
Competitive market analyses give you perspective on the current business landscape. They help you identify…
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May 27, 2020
Using Design Thinking to Improve Your Client’s Marketing Collateral
When tackling a new client project, it’s easy to recycle the same ideas you’ve used…
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May 21, 2020
Building Trust with Case Studies
In B2B scenarios, there are many different ways a company can market their products and…
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