December 28, 2016
Branding something with no visible brand
When we think of branding, we often think of things like the Nike swoosh on…
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October 25, 2016
Weaponizing your Customer Experience Strategy for the Frontlines: Part I: BEHAVIORS
Brand perception and loyalty can live or die on the frontlines – just ask any…
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October 10, 2016
Are you continuing to sell your brand after you’ve sold your product?
So, you’re planning to make a purchase. You conduct some research online, mull it over…
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September 21, 2016
3 Digital Tools to Revive Your Agent Relationships
Independent insurance agents want a lot from insurance carriers. And why shouldn’t they? In the…
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July 21, 2016
From Many Strong Personalities, One Brand
Often times, the brand of a professional service firm is described as the professional reputation…
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June 30, 2016
Your Brand is Everything
Every aspect of your organization helps create your brand, and your brand is the one…
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May 9, 2016
How to Get Scratched Off My Daughter’s College Short List
This year, our spring break did not include a beach. Instead, it included seven different…
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February 17, 2016
Do you know who you’re talking to?
Do you know who you’re talking to? Good marketers at most companies know that the content and…
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February 2, 2016
Part 2 – Intertia is not a strategy
“The less there is to justify a traditional custom, the harder it is to get…
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January 13, 2016
What’s Your Desired Reaction?
Every organization wants or needs somebody to do something, and this something is that organization’s…
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