July 8, 2020
How to Use Print Media Effectively in a World of Digital Advertising
Industry analysts projected the end of print marketing with the rise of social media and…
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June 24, 2020
Tailoring Your Product Messaging to Your Target Personas
Current estimates say that the average U.S. consumer is exposed to over 5,000 ads per…
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May 27, 2020
Using Design Thinking to Improve Your Client’s Marketing Collateral
When tackling a new client project, it’s easy to recycle the same ideas you’ve used…
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May 8, 2020
How to Effectively Communicate Data and Metrics
When presenting to clients, you want your ideas not only heard, but believed and embraced.…
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April 30, 2020
Using Information Design to Improve Executive Presentations
“Information overload is rarely the function of volume of information, but rather, quality of information.”…
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December 5, 2018
Growing and keeping your school family
Keeping Your Brand Consistent Across Communications By all measures, your college or university is a…
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November 8, 2018
It’s Not about You: Tailoring Your RFP Response to Your Client
In an RFP response, the client comes first. Most companies write their RFP responses all…
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June 1, 2018
Who Is Branding You?
Whether your organization spends millions on branding, or the concept of branding almost never crosses…
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April 25, 2017
The Blame Game: Why United Airlines Became the Scapegoat
I typically don’t find myself engulfed in social media hysterics, but I keep getting sucked…
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December 28, 2016
Make it easier for salespeople to sell your stuff
Some products sell themselves – toothpaste, socks, laundry detergent, dog food, etc. Other things often…
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