B2B Marketing Practice

B2B Marketing Execution challenge.

Demands continue to grow in today’s B2B landscape:

More channels:
In person selling dropped 52% while digital increased 41%

Faster pace:
B2B sales now take 4-6 weeks vs 4 months previous

More scrutinized:
B2B solution buying consists of 10 decision makers armed with 4-5 pieces of information gathered independently

Our clients have options (internal creative teams, external agency partners, and product teams) but B2B still doesn’t get the required focus

Overwhelmed:
Lack of bandwith

Reduced budget:
Prioritize brand, consumer campaigns

Un-focused:
Emphasize product features

Silo-ed:
Dependent on success measurements

B2B enterprise leaders have a common set of best practices.

Weber specializes in the smaller needs overshadowed by the larger investment efforts.

Weber’s clients have achieved impressive results using Weber’s RFP and Proposal Response Solutions:

660%
increase in frontline usage of messaging

40%
improvement in speed-to-market and development time

35%
reduction in total vendor costs

$70B+
in revenue won
(includes healthcare RFPs)

660%
increase in frontline usage
of messaging

40%
improvement in speed-to-market and development time

35%
reduction in total
vendor costs

$70B+
in revenue won
(includes healthcare RFPs)

Weber has developed a proven methodology for helping our clients deliver winning proposals.

Strategy & planning:
Inform future decisions, targets and budgets based on metrics and integration with various teams (sales, product, marketing).

Creative execution:
For our clients we focus on speed, positioning customer benefits, industry expertise.

Technology:
Harness and exploit technology to integrate with teams and drive efficiencies.

Measurement & reporting:
Seek to measure key aspects to take to teams for future management direction and refinement.

We can help your team improve, below are a few ways to get started.

Efficiency ⮕ Speed

Innovation ⮕ Impact

Effectiveness ⮕ Cost

For over 30 years, we’ve been helping clients big and small improve their sales and grow their business. And we can do the same thing for you.