Demands continue to grow in today’s B2B landscape:
More channels:
In person selling dropped 52% while digital increased 41%
Faster pace:
B2B sales now take 4-6 weeks vs 4 months previous
More scrutinized:
B2B solution buying consists of 10 decision makers armed with 4-5 pieces of information gathered independently
Our clients have options (internal creative teams, external agency partners, and product teams) but B2B still doesn’t get the required focus
Lack of bandwith
Prioritize brand, consumer campaigns
Emphasize product features
Dependent on success measurements
B2B enterprise leaders have a common set of best practices.
Customer benefit focus
Target and industry expertise
Clarity and differentiation of product and company
Coordination across multiple touchpoints
Measurement and refinement
Weber’s clients have achieved impressive results using Weber’s RFP and Proposal Response Solutions:
increase in frontline usage of messaging
improvement in speed-to-market and development time
reduction in total vendor costs
in revenue won (includes healthcare RFPs)
Strategy & Process
Inform future decisions, targets and budgets based on metrics and integration with various teams (sales, product, marketing)
For our clients we focus on speed,
positioning customer benefits, industry expertise
Harness and exploit technology to integrate with teams and drive efficiencies
Seek to measure key aspects to take to teams for future
management direction and refinement
We can help your team improve, below are a few ways to get started.
Explore real examples of Weber helping B2B companies clarify their messaging, engage buyers, and achieve measurable impact.
