Retail

At Weber Associates, we help retailers in two main ways: 1) helping those retail brands whose offerings don’t exactly sell themselves, and 2) helping companies rollout new sales initiatives and tools to diverse workforces. Here’s a sampling of the types of work we do with our retail clients.

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  • Brand Strategy: Develop and execute brand strategy and messaging to deliver on corporate strategy. Or, carry through established branding and initiatives into relevant and memorable marketing strategies and tactics.
  • Digital Sales Tools: Develop digital briefcases, and related content, that enable retail sales reps to confidently make product recommendations, share comparative price estimates, and explain product or service details.
  • Customizable Tactics: Develop customizable marketing assets and manage online portals that provide retailers with quick and easy access to everything from posters and print ads, to brochures and mailers.
  • New Retail Channel Introduction: Develop strategies, processes and marketing tactics to enable B2B companies to enter competitive retail marketplace.
  • Change Management: Create internal marketing materials; including print, digital, and social; to drive awareness, understanding, and knowledge of company changes and their roles in those changes.

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  • Sales Training: Develop and implement company-wide multi-media training and job tools to support frontline execution of strategies and changes.
  • Customer Experience Improvement: Conduct secret shopping and other forms of field research to establish best practices and create strategies for improving the customer experience before, during, and after entering a retail store.
  • Performance Reporting: Provide insights-based reporting to assess progress, compliance, usage, and results.
  • Behavior Coaching: Support consistent execution with on-the-job coaching and training for “hard-to-change” frontline behaviors and processes.

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  • Demand Generation: Design, implement, and manage multi-channel campaigns (outbound calling, email, social media, and content marketing) to generate referrals and appointments.

Representative Clients:

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