University Technical Institute: Increased Enrollment by 15.5%

CHALLENGE:

Universal Technology Institute needed to increase the number of people applying, enrolling, and starting classes.

 

SOLUTION:

Weber developed seven detailed student profiles and motivators that informed the personalization of the sales and 1-on-1 marketing approach, including messaging.

 

RESULTS: 
  • 15.5% enrollment lift YOY.
  • $1.1M increase in incremental net revenue.
UTI