Sprint: Increased Speed-To-Market By 60%

CHALLENGE:

Sales and marketing couldn’t keep up with constant pricing updates, resulting in mismatched and fragmented sales materials in the field.

 

SOLUTION:

Weber developed an online portal to access sales materials that allowed reps to easily find and customize a wide range of collateral, supporting consistent, brand-compliant campaigns.

 

RESULTS:
  • Speed-to-market increased by 60%
  • Reduced marketing spend by 35%
  • Ensured sales reps use the latest, approved communications
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