Sprint: Increased Speed-To-Market By 60%
Sales and marketing couldn’t keep up with constant pricing updates, resulting in mismatched and fragmented sales materials in the field.
Weber developed an online portal to access sales materials that allowed reps to easily find and customize a wide range of collateral, supporting consistent, brand-compliant campaigns.
- Speed-to-market increased by 60%
- Reduced marketing spend by 35%
- Ensured sales reps use the latest, approved communications