Scotts Lawn Service: Increased Customer Retention After First Year

CHALLENGE:

Improve new customer retention to avoid high-turnover each lawn care season.

 

SOLUTION:

Weber strategically targeted high-risk-high-value customers with communications that set realistic expectations by telling each customer what was being done to their lawn and what they would need to do in between applications to get best results.

 

RESULTS:
  • Increased retention of high-value customers
Scotts_Case-Study