Nationwide: Shortened Response Time To 2 days Or Less


Nationwide’s Affinity Marketing team did not have the capacity to handle all marketing requests and needed a partner to manage collateral changes and create new pieces to keep internal marketing team focused on other strategic efforts.



Weber created a process to receive and acknowledge all marketing requests, map current workflow and inspection points to ensure quality control and provide monthly insights reports based on usage requests.


  • Delivered timely responses and faster service level agreements – shortening the response time from about 2 weeks to 2 days or less
  • Provided key insights such as collateral usage, cost drivers and unique users