Humana: Changed The Conversation To Increase B2B Sales

CHALLENGE:

Humana B2B sales had been flat year-over-year as employer healthcare concerns were rising.

 

SOLUTION:

Weber developed a custom questionnaire and digital savings estimator that Humana reps could use during sales meetings to easily define the business’ current healthcare status and calculate potential savings with Humana.

 

RESULTS:
  • Equipped Humana to use an insights-based sales approach
  • Helped to differentiate Humana from more traditional health insurance providers
Humana_Conversion-Case-Study