Humana: Changed The Conversation To Increase B2B Sales
Humana B2B sales had been flat year-over-year as employer healthcare concerns were rising.
Weber developed a custom questionnaire and digital savings estimator that Humana reps could use during sales meetings to easily define the business’ current healthcare status and calculate potential savings with Humana.
- Equipped Humana to use an insights-based sales approach
- Helped to differentiate Humana from more traditional health insurance providers