Great Lakes Window: Merged 2 Brands Into 1


Combine Vista Window Company with Great Lakes Window without losing valuable customers in the process.



Weber developed a series of communications across multiple channels that welcomed existing Vista Window Company dealers to the Great Lakes Window family. The welcome kits also provided additional information about the new and improved product set each dealer would be able to sell.


  • Distributed welcome kits to 60 dealers
  • Successfully merged the two brands with negligible customer turnover