Frontline Touchpoint Audit

A Weber Frontline Touchpoint Audit…

…improves frontline performance to drive growth,
…mangages costs to maximize efficiency, and
…creates consistent customer experiences across touchpoints.

If you have – or fear that you have – any of following challenges, a frontline touchpoint audit could help you increase sales success, efficiencies and brand consistency.

  • Inconsistent presentation of offerings across channels
  • Surplus of largely unused materials
  • Misalignment between advertising and sales messaging
  • Unfocused assets that don’t emphasize customer needs
  • Gaps in tools and assets developed for frontline use
  • Outdated sales materials
  • Insufficient sales training methods
  • Reliance on paper vs. digital assets
  • Unnecessarily complex product information and training tools
  • Limited ability to customize message to audience

Expected outcomes of a frontline touchpoint audit:

  • Align message and interactions across all touch points
  • Clarify which marketing assets are currently in frequent use by your frontline
  • Eliminate potential redundancies, gaps or misalignment
  • Improve effectiveness of current strategy
  • Find ways to improve your marketing assets, support tools and processes used by your frontline

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“You understood the needs of our sales force…that made it easier to target their messaging, consult with the customer, and demonstrate compelling value proposition.”
– FedEx, Vice President of Sales