Category

Branding

Airlines-BW-900x600
Branding

The Blame Game: Why United Airlines Became the Scapegoat

I typically don’t find myself engulfed in social media hysterics, but I keep getting sucked…
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salespeople-900x600
Branding

Make it easier for salespeople to sell your stuff

Some products sell themselves – toothpaste, socks, laundry detergent, dog food, etc. Other things often…
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customer-experience
Branding

Weaponizing your Customer Experience Strategy for the Frontlines: Part I: BEHAVIORS

Brand perception and loyalty can live or die on the frontlines – just ask any…
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sell-your-brand
Branding

Are you continuing to sell your brand after you’ve sold your product?

So, you’re planning to make a purchase. You conduct some research online, mull it over…
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digital-tools
Branding

3 Digital Tools to Revive Your Agent Relationships

Independent insurance agents want a lot from insurance carriers. And why shouldn’t they? In the…
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personal-branding
Branding

From Many Strong Personalities, One Brand

Often times, the brand of a professional service firm is described as the professional reputation…
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