The Blame Game: Why United Airlines Became the Scapegoat
I typically don’t find myself engulfed in social media hysterics, but I keep getting sucked…
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Make it easier for salespeople to sell your stuff
Some products sell themselves – toothpaste, socks, laundry detergent, dog food, etc. Other things often…
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Branding something with no visible brand
When we think of branding, we often think of things like the Nike swoosh on…
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Weaponizing your Customer Experience Strategy for the Frontlines: Part I: BEHAVIORS
Brand perception and loyalty can live or die on the frontlines – just ask any…
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Are you continuing to sell your brand after you’ve sold your product?
So, you’re planning to make a purchase. You conduct some research online, mull it over…
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3 Digital Tools to Revive Your Agent Relationships
Independent insurance agents want a lot from insurance carriers. And why shouldn’t they? In the…
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From Many Strong Personalities, One Brand
Often times, the brand of a professional service firm is described as the professional reputation…
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Your Brand is Everything
Every aspect of your organization helps create your brand, and your brand is the one…
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How to Get Scratched Off My Daughter’s College Short List
This year, our spring break did not include a beach. Instead, it included seven different…
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Do you know who you’re talking to?
Do you know who you’re talking to? Good marketers at most companies know that the content and…
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