Category

Branding

Airlines-BW-900x600
Branding
April 25, 2017

The Blame Game: Why United Airlines Became the Scapegoat

I typically don’t find myself engulfed in social media hysterics, but I keep getting sucked…
Read More
salespeople-900x600
Branding
December 28, 2016

Make it easier for salespeople to sell your stuff

Some products sell themselves – toothpaste, socks, laundry detergent, dog food, etc. Other things often…
Read More
branding-for-businesses
Branding
December 28, 2016

Branding something with no visible brand

When we think of branding, we often think of things like the Nike swoosh on…
Read More
customer-experience
Branding
October 25, 2016

Weaponizing your Customer Experience Strategy for the Frontlines: Part I: BEHAVIORS

Brand perception and loyalty can live or die on the frontlines – just ask any…
Read More
sell-your-brand
Branding
October 10, 2016

Are you continuing to sell your brand after you’ve sold your product?

So, you’re planning to make a purchase. You conduct some research online, mull it over…
Read More
digital-tools
Branding
September 21, 2016

3 Digital Tools to Revive Your Agent Relationships

Independent insurance agents want a lot from insurance carriers. And why shouldn’t they? In the…
Read More
personal-branding
Branding
July 21, 2016

From Many Strong Personalities, One Brand

Often times, the brand of a professional service firm is described as the professional reputation…
Read More
College_cover
Branding
May 9, 2016

How to Get Scratched Off My Daughter’s College Short List

This year, our spring break did not include a beach. Instead, it included seven different…
Read More
Blog21image-900x600
Branding
February 17, 2016

Do you know who you’re talking to?

Do you know who you’re talking to? Good marketers at most companies know that the content and…
Read More