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Branding
February 17, 2016

Do you know who you’re talking to?

Do you know who you’re talking to? Good marketers at most companies know that the content and…
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Call Centers
January 19, 2016

Sales Force Competence Directly Impacts Customer Confidence

Who are your salespeople?  Do you know their names? Their background or previous experience? What…
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Branding
January 13, 2016

What’s Your Desired Reaction?

Every organization wants or needs somebody to do something, and this something is that organization’s…
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Branding
January 7, 2016

How to destroy 5 years of brand equity in less than 72 hours

About 5 years ago, I became fed up with trudging into my local corporate-owned mobile…
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Branding
December 9, 2015

All Customers Are People

For brands that sell consumer products, the statement of “All customers are people” is simply…
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Call Centers
November 6, 2015

This Call May Be Monitored For No Apparent Reason

“Not everything that can be counted counts, and not everything that counts can be counted.”…
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