All Posts By

Brad Dresbach

salespeople-900x600
Branding
December 28, 2016

Make it easier for salespeople to sell your stuff

Some products sell themselves – toothpaste, socks, laundry detergent, dog food, etc. Other things often…
Read More
branding-for-businesses
Branding
December 28, 2016

Branding something with no visible brand

When we think of branding, we often think of things like the Nike swoosh on…
Read More
personal-branding
Branding
July 21, 2016

From Many Strong Personalities, One Brand

Often times, the brand of a professional service firm is described as the professional reputation…
Read More
iStock_000035377844
Call Centers
January 19, 2016

Sales Force Competence Directly Impacts Customer Confidence

Who are your salespeople?  Do you know their names? Their background or previous experience? What…
Read More
pool-break-1195085_V2-900x600
Branding
January 13, 2016

What’s Your Desired Reaction?

Every organization wants or needs somebody to do something, and this something is that organization’s…
Read More
iStock_000018748131Small-900x600
Branding
December 9, 2015

All Customers Are People

For brands that sell consumer products, the statement of “All customers are people” is simply…
Read More