All Posts By

Brad Dresbach

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Branding

Make it easier for salespeople to sell your stuff

Some products sell themselves – toothpaste, socks, laundry detergent, dog food, etc. Other things often…
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personal-branding
Branding

From Many Strong Personalities, One Brand

Often times, the brand of a professional service firm is described as the professional reputation…
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Call Centers

Sales Force Competence Directly Impacts Customer Confidence

Who are your salespeople?  Do you know their names? Their background or previous experience? What…
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Branding

What’s Your Desired Reaction?

Every organization wants or needs somebody to do something, and this something is that organization’s…
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