Audience Segmentation

Audience Segmentation

By uncovering the richest targets and developing psychographic and demographic profiles of these key audience segments, we help our clients better understand their audience, communicate with them, improve close rates, and increase loyalty and retention.

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“Weber has added value to our efforts like no other consultant by demonstrating how to identify and overcome sales barriers from a frontline “on-the-job” perspective.  This ability to identify our true implementation “reality,” has allowed us to align marketing and sales on the real obstacles to frontline success.”
– VP of Marketing