Monthly Archives

January 2016

Call Centers
January 19, 2016

Sales Force Competence Directly Impacts Customer Confidence

Who are your salespeople?  Do you know their names? Their background or previous experience? What…
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Branding
January 13, 2016

What’s Your Desired Reaction?

Every organization wants or needs somebody to do something, and this something is that organization’s…
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Branding
January 7, 2016

How to destroy 5 years of brand equity in less than 72 hours

About 5 years ago, I became fed up with trudging into my local corporate-owned mobile…
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