Monthly Archives

January 2016

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Call Centers

Sales Force Competence Directly Impacts Customer Confidence

Who are your salespeople?  Do you know their names? Their background or previous experience? What…
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Branding

What’s Your Desired Reaction?

Every organization wants or needs somebody to do something, and this something is that organization’s…
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Branding

How to destroy 5 years of brand equity in less than 72 hours

About 5 years ago, I became fed up with trudging into my local corporate-owned mobile…
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